Take 5 – January 28, 2011

by Dana Lookadoo on January 28, 2011

Week 4 has flown by… Whew! There were so many takeaways. Marketers, if what we’re seeing at the beginning of 2011 is a taste of what’s to come, put on your seatbelts!  As Arnie Kuenn said,

@lookadoo Me thinks 2011 is going to be one hell of a year for us interweb marketing peeps.
Arnie Kuenn

Buckle up!

Search Nuggets from Week 4

This week’s search raceway featured more social focused on Facebook, but a new SEO tool does make it to this week’s plate of search goodies. So, let’s start there.

1. SEO – Tool

Linkdex, a new SEO tool, launched. It appears provide companies with a dashboard for SEO workflow and to be the “link” between SEO tasks and return (ROI). I took a quick look at the press release and the demo video on the home page. For $49/month, the standard plan offers:

  • Step-by-step SEO task manager
  • Google Analytics integration
  • Keyword research
  • Rank tracking
  • Site optimization advice
  • Competitor analysis
  • Link building
  • SEO tutorials

Lindex sounds like a good option for a company who need one dashboard and a set of tools integrated as a project management system, including modules for “do-it-yourselfers” to learn the facets of SEO.

What’s missing? I didn’t see a social media component, but then, I haven’t scheduled a demo.

2. Facebook – Privacy

A Continued Commitment to Security
January 28, 2011 is Data Privacy Day. The Facebook blog post explains it’s:

An international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information.

The post announced two new Facebook features such as remote logout and one-time passwords.

  1. Ability to experience Facebook entirely over HTTPS. Use if you frequently use Facebook from public Internet access points found at coffee shops, airports, libraries or schools.
  2. Ability to verify your identity is through social authentication. (Yo! Do we have a new buzzword here?)
  • You can use pictures of friends instead of captcha.
  • They’ll show a few pictures of your friends and ask you to name the person in the photos. (Now you have to remember your friends’ names!)
I had to “Like” this comment:
“Regarding social authentication… ~BAD~ idea: what happens to the people that have 500+ gaming neighbors that they don’t know at all? People that “collect friends” by the thousands? Or worse- people that change their apparent name every two minutes and their profile image with cartoon characters, anime characters, pets, meme pics, whatever strikes their fancy…”

3. Facebook – Likes

Facebook Sells Likes
Thanks to Brian Ussery for alerting me to this Advertising Age article explaining how Facebook’s turning “Likes” into currency. Companies can now purchase an ad unit titled a “Sponsored Story.” We, the Facebook people, can like or comment on the ad.

The liked ad gets double the exposure. It now shows in the user’s feed as well as the location of the ad on the right.

One huge nugget from the articles is the growth of Facebook’s advertising business:

According to two recent estimates, Facebook’s ad business is scaling nicely. EMarketer estimated the company took in $1.86 billion in worldwide ad revenue last year.

4. Facebook – eHow

eHow.com on Facebook
eHow sent out a newsletter announcing that Facebook login will be the exclusive means for logging into the eHow community. eHow forums are gone. eHow member profiles are gone. The announcement informed members that they should connect with each other on Facebook as part of their “trusted network of friends.” What? Not everyone wants Facebook to to their one-stop-shop!

Here are some comments from their “fan” page:

“I will be closing my ehow account. My FB life is not ehow’s buisness and I certainly do not allow outside sources to have access to my FB info. Anyone who agrees to this or is happy about it does NOT understand the privacy ramification. This is inappropriate on all levels.”

“Hello, I’m here now but I’m not liking the change. This is frustrating. Anyone else feel like eHow is slowly pushing out members and keeping them at arms length?”

“eHow seemed to be a great model. I hate to see it slowly disintegrate. A lot of people depended on eHow. Cooking the goose that laid the golden egg? I’ll try to make lemonade to go with it.”

It will be interesting to see how this change affects eHow. (Duck. Duck. Goose?)

Maybe eHow should read this last Take 5 nugget…

5. Facebook – Fan Pages

What Makes Facebook Fan Pages Successful?
eMarketer reports latest stats about corporate and small business fan pages. Check out their charts how much local businesses are leveraging Facebook.

The article addresses one of the lures of Facebook and what it takes to be successful:

Engagement, interest and constant connection keep fans coming back on Facebook.

* * *

Is Facebook “everything” a balanced diet?

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