Website Redesign Planning Template – #Mozinar

Use this Website Redesign Planning Template to do just that, to strategize and document your website redesign (or a new site). This template is not exhaustive (we have more), but they are not yet ready for prime time. However, one “insider” already said,

This is the “mother of all worksheets!” <insert blushing emoticon>

We decided to release it to the public in honor of Dana Lookadoo’s Mozinar, “Stress-free Website Redesign for Search and Social” on September 17, 2013, hosted by our friends at Moz.

Here’s a sample of the Information Architecture (IA) & Content planning worksheet:

IA & Content Worksheet Information & Content Worksheet Framework

Yes! You’ll get nine (yes 9) worksheets to help you with your website migration and planning:

  • Goals and Conversion Events
  • Content & Features Wish List
  • Content Inventory
  • Keyword Research
  • Site Information Architecture & Content
  • Blog IA Specifications
  • 301 Redirects
  • Quality Assurance and Testing
  • Link Reclamation

BONUS: The Site IA and Content worksheet includes a URL builder for tracking your social markup and tagging with UTM variables.

Website Redesign Planning Template Worksheets Website Redesign Planning Template Worksheets

So, what are you waiting for? Download your copy of the Website Redesign Planning Template. FORMAT: Excel 2007 for Windows

(Latest rev: 9/21/2013)

UPDATED: The “Site IA & Content” worksheet was set to append UTM tracking variables with a # (hash) rather than a ? (query parameter). This worksheet now conforms to the more standard way of building a URL for tagging with the ?. (Using the hash requires some special stuff in Google Analytics.)

Let us know if you have any suggestions or comments. Heck, we’re calling this a Beta, so please inform us of errors! ;-)