10 Commandments to Developing Personas for SEO #PubCon Preso

by Dana Lookadoo on October 16, 2012

“Know Thy Audience” is the theme of the presentation given by Dana Lookadoo at PubCon Las Vegas 2012 – Developing Audience Personas for SEO. The 10 Commandments for Personas cover a process to get corporate participation when redesigning a company website based on audience tasks and needs with a focus on search engine optimization. Audience personas fuel content marketing and all online marketing efforts. The presentation provides sample surveys, questionnaires, and worksheets to use with your company team to put a name and face to your audience personas.

View the presentation on SlideShare:


Please drop your tips and insights into the comments below.


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{ 3 comments… read them below or add one }

Phill George December 13, 2012

This is a really interesting post on persona’s. It would be great if you shared some of the documents referenced in the presentation.


Dana Lookadoo December 14, 2012

Phill, thanks for your input!

Putting the following task on our 2013 list:
[ ] Create Creative Commons version of Personas worksheets


Steve December 21, 2012

Great slide deck Dana. I’ve been pooling a lot of research on persona development as we are working this into our processes and your info has been very helpful!


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