“Know Thy Audience” is the theme of the presentation given by Dana Lookadoo at PubCon Las Vegas 2012 – Developing Audience Personas for SEO. The 10 Commandments for Personas cover a process to get corporate participation when redesigning a company website based on audience tasks and needs with a focus on search engine optimization. Audience personas fuel content marketing and all online marketing efforts. The presentation provides sample surveys, questionnaires, and worksheets to use with your company team to put a name and face to your audience personas.
View the presentation on SlideShare:
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