Structured Social Sharing Formula & Worksheet

The “Structured Social Sharing Formula” (SSSF) was first presented at MozCon 2012 by Dana Lookadoo. She shared 10 best practices for optimizing social sharing for Facebook, Google+, and Twitter. The process includes:

  • Marking up pages with microdata (Open Graph Protocol)
  • Best practices for formatting
  • How to find & use hashtags
  • Tagging URLs to track social referral data in analytics.

Oh, and by the way, did we say you can track your social markup and tagging in the our SSSF worksheet?

Structured Social Sharing Formula Structured Social Sharing Formula – 10 Steps

The Structured Social Sharing Formula outlines a 10-step process designed to rock your SEO and social media!

Rock Your SEO with Structured Social Sharing – SlideShare

View the MozCon “Rock Your SEO with Structured Social Sharing” presentation via SlideShare below:

Structured Social Sharing Worksheet

The worksheet includes a URL tagging builder that automatically creates campaign variables for each share. No kidding!

All you will need to do is identify your URL, social network, and campaign! Oh wait! There’s more…

The worksheet will warn them you if your meta and OG tags are too long or too short! (Gotta love XLS Conditional Rules!)

All you need to do is cut and paste into Facebook or Google+! You get an optimal snippet that looks good and is tagged for tracking. Oh! La! La!

SEO & Social Sharing Markup + URL Tagging SEO & Social Sharing Markup (OG + URL Tagging)

NEW! Size of Social Share Images

The preferred size for your social share images is now 200×200! Facebook recently changed their Open Graph Protocol for image sizes, so make those images 200×200 to ensure they show up when you share. And guess what? Google+ honors 200×200 as well.

(Latest rev: 6/18/2013)

>> Download the Structured Social Sharing Worksheet, a spreadsheet for planning and tracking your Open Graph protocol tags for your social shares. The worksheet also includes a URL builder for you to automatically tag your page names with UTM campaign variables.

All you need to do is cut and paste!

Let us know if you have any suggestions or comments.

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