Information Architecture and Content Worksheet
Solid information architecture (IA) is the foundation of a great website. It’s the content design process from the ground up. Couple a solid IA with in-depth understanding of your target audience, and you have an equation for search and social domination!
You need a framework for planning your online visibility, a process for mapping keywords, target audience, calls to action and goals, to each page. Yo! Yo! SEO developed a process for planning website information architecture, on-page optimization, content planning, and the publishing process. We’re giving that framework as a resource for you to use…for FREE!
>> Download the Information Architecture & Content Planning Worksheet template.
Some of the key items included in the IA Content Worksheet include:
- URLs & Directory Structure
- Page Titles
- Content Assets
- Links & Anchor Text
- Social Sharing
- How-To & Tips – for understanding how to use the IA & Content Worksheet
- IA & Content Worksheet – for information architecture planning and page-by-page content planning and optimization
Download the IA & Content Planning Worksheet template. It’s yours for no cost or obligation. If you like it, feel free to give us attribution. (Mentions and links appreciated.) If you have suggestions for improvement, give us that, too.
PubCon IA/SEO Presentation
Presentation at PubCon Las Vegas in which Dana Lookadoo explained key aspects of planning online visibility and how to use the IA & Content Worksheet throughout the process.