Search Marketing Resources

Search is constantly changing – rapidly, exponentially. No one person can master or even know it all. As outlined in “Learning” on the Job – SEO Ninja Training:

SEO is like Karate. It’s a martial art. Serious SEO ninjas never stop training.

Worksheets & Presentations

Team Yo! Yo! SEO is slowly developing templates, worksheets, and presentations to help you so “You’re NOT On Your Own” in SEO when building your online visibility. Below are some of our search marketing resources:

Information Architecture & Content Worksheet (Nov. 2011):
Download an Excel worksheet to use as a template for planning your website information architecture, on-page optimization, content creation, and the publishing process.

From Information Architecture to Killer Content - Presentation at PubCon Las Vegas in which Dana Lookadoo explained key aspects of planning online visibility and how to use the IA & Content Worksheet throughout the process.

Optimizing Your Practice For Online Visibility (Nov. 2010):
Presentation and worksheets from a CEU course taught to CAMFT (California Marriage & Family Therapists) to provide them with understanding of what it takes to be visible online (in Google, Bing, and social media). Download the following:

Website Content Worksheet – Template with SEO tips for optimizing and writing content on a page-by-page basis.
Online Visibility Worksheet - Social profile worksheet and a directory listing checklist, including tips for securing all social profiles using KnowEm: