How Lowes.com Disengages Customers – A Live Case Study

by Dana Lookadoo

Shop without opening an account on Lowe’s dot com? FORGET IT! Our shopping experience on Lowe’s website took over 2 hours and a lesson in extreme impatience. The live ecommerce case study was unplanned and unwanted. 3 days later, the order is still not complete!

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Google+ Profiles for Businesses in the SERPs

by Dana Lookadoo
RustyBrick Google+ Profile in the SERPs

Google Plus is one more opportunity for businesses to “capture” a search result. Yes, Google+ profiles are showing in the SERPs, even though Google has not officially released Plus “Places” pages for businesses.

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Participatory Content – aimClear’s Facebook Marketing Workshop

by Dana Lookadoo
Thumbnail image for Participatory Content – aimClear’s Facebook Marketing Workshop

aimClear’s Facebook Marketing Workshop at SMX Advanced in Seattle covered how to engage with participatory content and how to creatively think outside the box to target your audience.

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SMX Photos: Conference, Networking & Epic Dinners

by Dana Lookadoo

Photos and slideshows from SMX West in San Jose, March 2011. View the people and feet behind the live blogging, networking and epic dinners.

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Take 10 – Top Reads as of February 19, 2011

by Dana Lookadoo
Take 10 - Top Reads as of February 19, 2011

Yo! If you’re into SEO, it’s assumed you are busy. How do you keep up with the top reads for each week? This SEO practitioner has been almost head-down lately into keywords, information architecture, 301 redirects, redesign planning, and corporate marketing strategy. Our weekly Take 5 recaps busted, and it’s been 3 weeks without – [...]

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Take 5 – January 28, 2011

by Dana Lookadoo
Take 5 Search Nuggets - Jan 28, 2011

4 of 5 nuggets on this week’s plate are related to Facebook. A new SEO tool launched, bringing a little balance to this week’s highlights.

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Take 5 – January 22, 2011

by Dana Lookadoo
Take 5 Search Nuggets - Jan 22, 2011

Search nuggets for week 3 of 2011 include 3 interviews, use of social media for disaster response and ways to present search data and make it pretty and useful.

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